Innovation, Design Thinking & Creative Problem-Solving Strategies Seminar for Business Growth
Venue: Sarova Woodlands Hotel, Nakuru-Kenya
Date: 6th - 11th July 2026
Cost: Kshs. 86,000 / USD 850
CPD points: 10
Overview
Fuel business growth with innovation, design thinking, and creative problem‑solving strategies. This seminar introduces participants to human‑centered design approaches that generate breakthrough ideas and solutions. The curriculum covers the design thinking process (empathize, define, ideate, prototype, test), creativity techniques, and methods for fostering innovation culture. Through hands‑on workshops and real‑world case studies, attendees will learn to apply these tools to their own business challenges. This program is ideal for product managers, marketers, entrepreneurs, and anyone seeking to drive innovation.
Objectives
- Understand the principles and process of design thinking
- Empathize with users to uncover deep needs and insights
- Define problem statements that inspire creative solutions
- Generate innovative ideas through brainstorming and ideation techniques
- Build rapid prototypes to test and refine concepts
- Gather user feedback and iterate on solutions
- Apply creative problem‑solving to business challenges
- Foster a culture of innovation within teams
- Measure the impact of innovation initiatives
Target Audience
- Product managers and developers
- Marketing and brand managers
- Entrepreneurs and startup founders
- Innovation and R&D leaders
- Business strategists
- Anyone seeking to enhance creative thinking
- Facilitators of innovation workshops
Methodology
- Design thinking process workshops
- Empathy mapping and user research exercises
- Ideation sessions (brainstorming, SCAMPER)
- Prototyping with simple materials
- User testing simulations
- Case study analyses of design‑driven companies
- Peer feedback on innovation projects
