Overview

    This workshop empowers marketing professionals with data-driven strategies for designing and executing high-impact campaigns. Attendees will learn to use analytics, customer insights, and digital tools to enhance marketing performance and return on investment (ROI). 

OBJECTIVES:
- Analyze customer data for segmentation and targeting. 
- Develop performance-based marketing strategies. 
- Implement campaign tracking and optimization. 
- Use analytics tools for measuring ROI. 
- Align campaigns with customer behaviour trends. 

TARGET AUDIENCE: 
- Marketing managers and campaign planners. 
- Digital marketers and content strategists. 
- Communication and PR professionals. 
- Data analysts supporting marketing teams. 

METHODOLOGY: 
- Campaign simulation labs. 
- Hands-on use of analytics platforms. 
- Case studies from high-performing campaigns. 
- Group critique and strategy formulation exercises.