Crisis Communication Leadership, Strategic Negotiation Tactics & Reputation Protection Frameworks
Venue: Sarova Woodlands Hotel, Nakuru-Kenya
Date: 7th - 12th September 2026
Cost: Kshs. 86,000 / USD 850
CPD points: 10
Overview
Lead crisis communication, negotiate under pressure, and protect reputation with this program for leaders and communicators. Participants will learn to craft messages during crises, engage with media and stakeholders, and use negotiation tactics to resolve disputes. The curriculum covers crisis response planning, spokesperson training, stakeholder mapping, and reputation recovery. Through simulations and case studies, attendees will develop the skills to navigate high‑stakes situations with poise and integrity. This program is essential for executives, PR professionals, and crisis management teams.
Objectives
- Develop crisis communication plans and response protocols
- Train spokespersons for media and public appearances
- Craft messages that build trust and reduce damage
- Use strategic negotiation tactics during crises (with regulators, activists)
- Map stakeholders and tailor communications
- Manage social media during a crisis
- Implement reputation recovery strategies post‑crisis
- Conduct crisis simulations and post‑mortems
- Lead cross‑functional crisis response teams
Target Audience
- Corporate communications and PR directors
- Crisis management team leaders
- Senior executives and CEOs
- Legal counsel involved in crisis response
- Government relations and public affairs professionals
- Anyone responsible for organizational reputation
Methodology
- Crisis simulation exercises
- Media interview role‑plays with video feedback
- Stakeholder mapping and messaging workshops
- Negotiation drills
- Case study analyses of crisis events
- Reputation recovery planning
- Action planning for crisis preparedness
