Achieve public relations excellence as executive assistants, customer‑facing teams, and administrative leaders. This program teaches non‑PR professionals to manage organizational reputation, handle media inquiries, communicate with stakeholders, and represent their executives professionally. The curriculum covers brand messaging, crisis communication, social media etiquette, and relationship building. Through role‑plays and case studies, attendees will learn to act as PR ambassadors who protect and enhance their organization's image. This program is essential for administrative leaders, executive assistants, and frontline managers.
Objectives
- Understand the role of PR in protecting organizational reputation
- Craft consistent brand messages for different audiences
- Respond to media inquiries and act as a spokesperson
- Manage social media presence professionally
- Handle reputation‑threatening situations with poise
- Build positive relationships with stakeholders (customers, partners, media)
- Support executive communication with external audiences
- Use PR tools and templates for common scenarios
- Measure the impact of PR efforts
Target Audience
- Executive assistants and personal assistants
- Customer service and front‑office managers
- Administrative and office leaders
- Corporate communications support staff
- Anyone representing the organization externally
Methodology
- Media training role‑plays with video feedback
- Message development workshops
- Crisis communication simulations
- Social media etiquette exercises
- Case study analyses of PR successes and failures
- Stakeholder mapping and engagement planning
- Action planning for PR readiness
