Attract and hire the right people with this talent acquisition and employer branding training. The program shows HR teams how to build a compelling employer brand, design a great candidate experience and run hiring processes that deliver quality hires quickly. Participants will learn workforce positioning, sourcing strategies, structured interviewing and recruitment metrics. Through practical exercises and case studies, attendees will create an employer value proposition and an improved hiring process. This program is essential for HR managers, recruiters and talent acquisition specialists.
Objectives
- Develop a clear employer value proposition
- Build an employer brand across digital and social channels
- Plan workforce needs and position roles to attract talent
- Use modern sourcing channels and talent pools
- Design a positive end-to-end candidate experience
- Conduct structured, competency-based interviews
- Reduce bias and improve fairness in selection
- Track recruitment metrics such as time-to-hire and quality of hire
- Plan onboarding that improves new-hire retention
Target Audience
- HR managers and HR business partners
- Recruiters and talent acquisition specialists
- Hiring managers
- Employer branding and communications officers
- Public service board staff
- HR consultants
Methodology
- Employer value proposition workshops
- Candidate journey mapping
- Interview role-plays
- Sourcing strategy exercises
- Case studies of strong employer brands
- Recruitment metrics labs
- Peer review of job adverts
