Win support for your projects and policies with this stakeholder influence and engagement training. The program teaches managers to identify and map stakeholders, understand their interests and build relationships that move work forward. Participants will learn influence strategies, expectation management, persuasive communication and techniques for navigating conflict. Through role-plays and case studies, attendees will create a practical stakeholder engagement plan for a real initiative. This program is essential for managers, project leaders and communication professionals.
Objectives
- Identify and analyse internal and external stakeholders
- Map stakeholders by power, interest and influence
- Develop tailored stakeholder engagement strategies
- Align stakeholder expectations with project goals
- Apply influence and persuasion techniques ethically
- Communicate effectively with different stakeholder groups
- Navigate disagreement and resolve conflicts constructively
- Manage public participation and community engagement
- Monitor and evaluate stakeholder relationships
Target Audience
- Senior and middle managers
- Project and programme managers
- Communication and public relations officers
- Policy and planning officers
- Community engagement officers
- Business development leaders
Methodology
- Stakeholder mapping workshops
- Influence role-plays
- Conflict navigation simulations
- Engagement plan development
- Case studies of stakeholder failures and successes
- Communication drills
- Peer feedback sessions
