SPSS Masterclass in Market Research and Trend Analysis
Venue: Grand Royal Swiss Hotel, Kisumu-Kenya
Date: 5th - 10th January 2026
Cost: Kshs. 80,000 / USD 800
CPD points: 10
Overview
Advanced SPSS masterclass for marketing professionals and researchers seeking comprehensive skills in market research and trend analysis. Learn sophisticated statistical techniques, data interpretation methods, and trend forecasting approaches to transform raw data into actionable market intelligence. This masterclass is ideal for market researchers, business intelligence professionals, and marketing strategists who want to leverage data for decision-making. You will gain hands-on experience with SPSS advanced functionalities and learn to design effective research methodologies. Through simulations and case studies, you will master the art of presenting research findings for strategic impact. Enroll now to enhance your analytical skills and drive data-driven marketing success.
Objectives
- Apply advanced statistical techniques in SPSS for market research
- Conduct comprehensive trend analysis and forecasting
- Design effective research methodologies and instruments
- Interpret complex market data for business insights
- Present research findings for strategic decision-making
Target Audience
- Market Researchers and Analysts
- Business Intelligence Professionals
- Marketing Managers and Strategists
- Data Analysts and Research Consultants
- Academic Researchers
Methodology
- Hands-On Spss Advanced Functionality Training
- Complex Data Analysis Exercises
- Research Methodology Design Workshops
- Trend Forecasting Simulations
- Market Research Presentation Techniques
