Content Marketing, Creative Media Design & High-Impact Advertising Strategy for Brand Growth Teams
Venue: Sarova Stanley Hotel, Nairobi-Kenya
Date: 23rd - 28th February 2026
Cost: Kshs. 80,000 / USD 800
CPD points: 10
Overview
Drive brand growth through this comprehensive program in content marketing strategy, creative media design, and high-impact advertising that transforms brand communication from interruption to engagement in today's crowded media landscape. Participants will develop expertise in designing content ecosystems that attract, engage, and convert target audiences while building brand affinity and advocacy over time. The curriculum emphasizes practical approaches to content strategy development, creative concept generation, media planning, and performance measurement across digital and traditional channels. Through hands-on campaign development projects and creative workshops, attendees will learn to create integrated marketing communications that cut through clutter, resonate with audiences, and drive measurable business results. This program prepares marketing professionals to lead brand growth through strategic content and creative excellence.
Objectives
- Design comprehensive content marketing strategies aligning content creation with customer journeys and business objectives
- Develop creative media design capabilities producing compelling visual, video, and written content across channels
- Implement high-impact advertising strategies maximizing reach, engagement, and conversion across paid media channels
- Create audience insight approaches developing deep understanding of target segments, needs, and content preferences
- Establish content distribution ecosystems optimizing reach through owned, earned, and paid channels
- Design performance measurement frameworks tracking content effectiveness, advertising ROI, and brand impact
- Develop creative briefing processes effectively translating strategy into compelling creative execution
- Implement agile marketing approaches rapidly testing, learning, and optimizing content and advertising
Target Audience
- Marketing directors and brand managers leading content and advertising strategies
- Content strategists and creators developing editorial calendars and content ecosystems
- Creative directors and designers producing compelling visual and multimedia content
- Media planners and buyers optimizing advertising investment across channels
- Digital marketing specialists implementing content and advertising across digital platforms
- Entrepreneurial founders building brand awareness and customer acquisition strategies
- Agency professionals developing client content and advertising campaigns
- Professionals in any field seeking to enhance their content creation and brand communication capabilities
Methodology
- Campaign development workshops creating complete content and advertising campaigns for specific brand challenges
- Creative brainstorming sessions generating innovative concepts and approaches for brand communication
- Media planning exercises allocating budgets across channels for maximum impact
- Content creation labs producing visual, video, and written content with expert guidance
- Performance analysis sessions interpreting campaign data and optimizing approaches
- Case study analyses examining successful content marketing and advertising campaigns
- Peer critique sessions providing constructive feedback on creative concepts and campaign approaches
